Colour of the year PANTONE Ultra Violet
We’re feeling major gothic vibes as purple power takes over the colour charts or, to be specific, PANTONE 18-3838 Ultra Violet. Powerful, purplish tones bring a mystical, creative force to interiors and a determination to stand out, never blend it. We love its confidence, it’s pure boldness when it comes to sucking up the light to transform itself into an energizing force.
The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” Laurie Pressman, Vice President of the Pantone Color Institute.
The people behind Pantone explain the love for this standout shade: Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.